Gary Vaynerchuk known by his stage name 'GaryVee.'  is a bestselling author, serial entrepreneur, and one of the world's foremost authorities on culture, relevance, and the internet. Gary Vaynerchuk's six books have appeared on the New York Times bestseller list. His most recent book, "Day Trading Attention," explores social media-based contemporary advertising tactics, sales growth, and brand development. Gary uses characters from his "VeeFriends" initiative to inspire young readers to explore the world from multiple perspectives in his children's book debut, "Meet Me in the Middle."