Author: Josh Kaufman

Argued that most of what a business degree teaches can be self-taught from a reading list and a handful of core models, then wrote the book to prove the point.The Personal MBA covers value creation, marketing, sales, finance, negotiation and human psychology in short sections, each one a model rather than a case study. Kaufman is not an academic and it is a synthesis rather than original research, which is exactly what it should be: a map of what to learn next and in what order. Business schools have not been noticeably damaged by it.