Philip Kotler

Philip Kotler is an American marketing author. He is also a consultant and professor emeritus. He held the position of the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University from 1962 until 2018. Kotler is renowned for popularizing the concept of the marketing mix. His prolific literary career spans over 80 books, including titles such as Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, and Social Marketing. He is often referred to as “The Father of Modern Marketing” and has significantly influenced the field. Beyond marketing, Kotler’s recent works delve into economic justice and critique the shortcomings of capitalism, with books like Confronting Capitalism: Real Solutions for a Troubled Economic System and Democracy in Decline: Rebuilding its Future. In the realm of marketing, Philip Kotler’s legacy remains indelible, bridging theory and practice across generations.