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Principles of Marketing, 19th Edition
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Philip Kotler
Principles of Marketing
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  • Published: January 1, 2023
  • Pages: 6434
  • ISBN: 9357055215
  • Downloads: 450
  • Genre: Business
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Principles of Marketing, 19th Edition

Philip Kotler

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Principles of Marketing, 19th Edition is a finely detailed guidebook by Philip Kotler. The book shares an exhaustive view of the core principles of marketing within a pioneering customer-value framework. It guides readers on how to foster dynamic.

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