Principles of Marketing, 19th Edition
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Principles of Marketing, 19th Edition
Principles of Marketing, 19th Edition is a finely detailed guidebook by Philip Kotler. The book shares an exhaustive view of the core principles of marketing within a pioneering customer-value framework. It guides readers on how to foster dynamic.
About the Author
Philip Kotler
Philip Kotler is an American marketing author. He is also a consultant and professor emeritus. He held the position of the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University from 1962 until 2018. Kotler…
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