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Competing Against Luck
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Competing Against Luck
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  • Published: October 4, 2016
  • Pages: 263
  • ISBN: 0062435612
  • Downloads: 35
  • Genre: Business

Competing Against Luck

Clayton M. Christensen

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Competing Against Luck The Story of Innovation and Customer Choice is a thought-provoking book by Clayton M. Christensen. The central thesis of the book is the Jobs to Be Done theory, which suggests that customers hire products or services to get a job done rather than buying them for their features or functions.

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