Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products by Nir Eyal is relevant to any entrepreneur, designer or marketer. This enlightening ebook uncovers the reasons why consumers make such choices and how you can develop products that engage the customers. The Hook Model: In this book, Eyal guides readers on how to create engagement and loyalty hence the need to develop irresistible value-generating habits.