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MKTG
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MKTG
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  • Published: February 24, 2011
  • ISBN: 9781111528096
  • Downloads: 8
  • Genre: Business

MKTG

Charles Lamb

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MKTG is a thorough textbook written by Charles W. Lamb, Joe F. Hair, and Carl McDaniel. This book looks at another part of the MindTap Course List and is now in its 13th edition, designed to introduce students to the principles of marketing.

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