Marketing PDF

MKTG

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About this book

MKTG is a thorough textbook written by Charles W. Lamb, Joe F. Hair, and Carl McDaniel. This book looks at another part of the MindTap Course List and is now in its 13th edition, designed to introduce students to the principles of marketing.

About the author

Charles Lamb

Charles Lamb was an English essayist, poet, and antiquarian, best known for his Essays of Elia and for the children's book Tales from Shakespeare, co-authored with his sister, Mary Lamb (1764–1847).