MKTG
Charles Lamb
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MKTG
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MKTG

Charles Lamb
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MKTG is a thorough textbook written by Charles W. Lamb, Joe F. Hair, and Carl McDaniel. This book looks at another part of the MindTap Course List and is now in its 13th edition, designed to introduce students to the principles of marketing.

About the Author

Charles Lamb

Two writers sit on this page. Charles Lamb, 1775 to 1834, spent thirty-three years as a clerk at East India House and wrote the essays signed Elia in the evenings. In 1796 his sister Mary killed their mother during a breakdown; he took responsibility for…

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