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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Published: 1993
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- File Type: PDF | ePUB | MOBI
- Downloads: 81
- Total Pages: 144
- Size: 03 MB
- ISBN: 9780887306662
- Reading: 4hr 48min
BOOK EXCERPT
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk is a book authored by Al Ries and Jack Trout. Drawing upon their extensive marketing expertise, the authors have identified 22 fundamental principles that govern the world of marketing. These laws provide valuable insights for understanding and succeeding in the international marketplace.
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