Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a groundbreaking book that challenges common assumptions about decision-making and human behavior. In this thought-provoking work, Ariely explores how our expectations, emotions, social norms, and other invisible forces often lead us to make seemingly illogical choices. By blending everyday experiences with groundbreaking research, the book sheds light on why we make astonishingly simple mistakes and how we can better understand our decision-making processes.