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Predictably Irrational
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Predictably Irrational
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  • Published: February 19, 2008
  • Pages: 384
  • Downloads: 28
  • Genre: Business

Predictably Irrational

Dan Ariely

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Predictably Irrational is a thought-provoking book by Dan Ariely that questions the common belief that our decisions are driven by rationality. Through his innovative research, Ariely demonstrates how factors such as expectations, emotions, social norms, and other seemingly irrational elements can distort our ability to reason.

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