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Predictably Irrational
Published: February 19, 2008
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- File Type: PDF | ePUB | MOBI
- Downloads: 22
- Total Pages: 384
- Size: 1.75 MB
- Reading: 12hr 48min
BOOK EXCERPT
Predictably Irrational is a thought-provoking book by Dan Ariely that questions the common belief that our decisions are driven by rationality. Through his innovative research, Ariely demonstrates how factors such as expectations, emotions, social norms, and other seemingly irrational elements can distort our ability to reason.
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