Ads and Sales
A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management
- Downloads
- Under 100
- Pages
- 95
Listen to Ads and Sales Audiobook Free
-
Preface
2:36 -
Can the Principles of Efficiency Be Applied to Sales?
13:13 -
Efficient Salesmanship
14:20 -
A Sales Campaign - How to Start It
20:56 -
Face to Face Salesmanship
19:05 -
The Evolution of Advertising
20:06 -
The Weak Side of Advertising
11:29 -
The Principles of Efficiency Applied to Advertising
11:17 -
The Building of an Advertisement
16:25 -
An Analysis of Current Advertising, Part 1
19:34 -
An Analysis of Current Advertising, Part 2
22:15 -
An Analysis of Current Advertising, Part 3
21:23 -
An Analysis of Current Advertising, Part 4
17:53 -
The Future of Advertising
13:36 -
Public Opinion
16:00 -
The Professional Outsider
12:46
Ads and Sales (1911) is a public domain work.
The audio edition streams in the page. There is no audio file to download.
About this book
Factory management provides the starting point for Herbert Newton Casson’s advice on advertising and sales. He asks sales managers to approach their work through observation, records and conclusions that can change when new facts appear. The purpose is practical: find less costly ways to gain publicity and more effective ways to present goods. Principles drawn from Taylor and Emerson connect selling with cooperation, worker development, planning, standards and written instructions.
The discussion then turns to what an advertisement should teach. Casson favors a clear practical reason to buy over a vague claim of superiority, and expects an advertisement to communicate the main facts about its commodity. Familiar personal experiences and ordinary objects presented in unexpected ways supply material for attention. His magazine cover suggestions use simple designs and strong colors, while repetition and novelty serve the larger aim of teaching the public a buying habit. The 1911 handbook offers readers a view of how business writers adapted scientific methods to the work of reaching customers.
Contents
About the author
More from this genre
See all- I Icelandic Primer with Grammar, Notes and GlossaryIcelandic Primer with Grammar, Notes and Glossary
- C Cyclopedia of Commerce, Accountancy, Business Administration, v. 03Cyclopedia of Commerce, Accountancy, Business Administration, v. 03
- P Photography in the Studio and in the FieldPhotography in the Studio and in the Field
- F Farm MechanicsFarm Mechanics
- M Manners and Social UsagesManners and Social Usages
- H Handbook of Violin PlayingHandbook of Violin Playing
Books like this one
-
Essentials of Economic Theory
-
The Principles of Economics, with Applications to Practical Problems
- C The Clock That Had No Hands, and Nineteen Other Essays About Advertising The Clock That Had No Hands, and Nineteen Other Essays About Advertising
- S Shop Management Shop Management
- F Franklin's Way to Wealth Franklin's Way to Wealth
- B The Book-lover The Book-lover
Discussion
No comments yet. Share a thought, a question or a favourite passage.
Copyright concern? Read our DMCA policy
Read or download
Public domain book This work is in the public domain and free of copyright. Anyone may read, download and share it.
- PDF 488 KB
- EPUB 90 KB
Downloads start right away. How to open EPUB on your phone
Book facts
- Author
- Herbert Newton Casson
- Reading time
- About 3 hours
- Pages
- 95
- Language
- English
- Genre
- Educational
- Formats
- PDF, EPUB, Read online, Audiobook
- Audio read by
- William Allan Jones, Kriti Dwivedi, KimberlyB and others