Certain Success

Certain Success is by Norval A. Hawkins, author of The Selling Process. The contents list chapters titled The Universal Need for Sales Knowledge, Skill in Selling Your Best Self, Preparing to Make Your Success Certain and Your Prospects. A section headed Salesmanship Essential to Assure Success says there are particular characteristics one can have, and particular things one can do, that will make failure in life certain.

The text says the practical value of Certain Success and The Selling Process to a salesman will be multiplied a hundredfold if both are kept handy for continual reference. An example describes a secretary who demonstrated in neat typewriting that approximately all of her salary increases had gone to some one else, and typed on another sheet a summary of the most important business responsibilities she carried for her employer at present. The text advises putting a kick into the close, painting the points in your favor brightly and glowingly, though in true colors.