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Don't Even Think About It

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First published: 2014
Pages: 269

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About this book

'Don't Even Think About It' book explains why people ignore climate change despite clear evidence. Marshall says our brains, influenced by evolution and cognitive biases, overlook this threat. Understanding these common human traits can help us tackle climate change more effectively.

About the author

George Marshall

George Marshall studies how values, identity and storytelling shape public responses to climate change. After campaigning on forest protection with Greenpeace US and the Rainforest Foundation, he co-founded the organization now called Climate Outreach with Richard Sexton in 2004.

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