Presenting strong evidence from his analysis of data collected from various career professionals, Cal Newport in his book So Good They Can’t Ignore You questions the ‘follow your passion’ ideology. According to Newport, focusing on passion will not make you successful, but rather investing in skills that are finite, worthwhile and essential, will. This book gives unprecedented practical advice for transforming your work life to be the best it could be and to make something you will be proud of. Should be considered required reading for any person interested in attaining meaningful success in their career.