Dani Johnson

Johnson tells an origin story of being homeless at twenty-one, living in a car and building a business from a payphone, and she has sold that arc through books, seminars and a television series about rescuing failing companies. First Steps to Wealth is the book version. The account of those early years is self-reported and not independently documented, and that matters before taking the rest on trust. She holds no financial qualification and the material is motivational rather than technical; the seminars and coaching programmes are what the books recruit for.