Erlend Bakke

Never Work Again tells business owners to hand off every repeatable task until the company runs without them. Erlend Bakke, a Norwegian entrepreneur who splits his time between Oslo, London and Davao City in the Philippines, made his money in product photography and still owns firms in that trade alongside the outsourcing business. He studied industrial design in Edinburgh and brand strategy at Brunel, and the book rests on his own experience in business rather than on research. He founded Mr. Outsource, a company placing Filipino virtual assistants with Western clients, so the method the book recommends is also the service he sells. Paid seminars, a membership site and a weekly business podcast round out the same offering.