Jason Fried

Co-founded Basecamp and has spent twenty years arguing that most of what businesses do to grow is unnecessary and harmful to the people inside them.

Rework is short chapters against planning, meetings, workaholism and outside funding. It Doesn't Have to Be Crazy at Work extends it into calm as a deliberate operating choice.

The company tested its own philosophy publicly in 2021 when it banned political discussion on internal channels, and roughly a third of the staff left. Whatever one concludes from that, it is part of the record of a company that sells its culture as the product.