Author: Stephen Castleberry

Stephen Castleberry writes as Stephen B. Castleberry and has combined a career in business education with work on professional selling. He and marketing scholar John F. Tanner jointly authored the McGraw Hill textbook Selling: Building Partnerships. Castleberry earned a doctorate in business administration from Alabama and has taught sales, marketing principles, ethics and research methods. The textbook covers prospecting, sales calls, presentations, negotiation and long-term partnerships. Its chapters place communication and relationship building within practical sales work.