Sales

Selling

by Stephen Castleberry

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Pages: 579

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About this book

Selling book shares the importance of sales professionals being adaptable and tailoring their strategies to meet customer needs, buyer social styles, and relationship strategies. The book acknowledges the coming roles of technology and the growing use of multichannel strategies for reaching the market.

About the author

Stephen Castleberry

Stephen Castleberry writes as Stephen B. Castleberry and has combined a career in business education with work on professional selling. He and marketing scholar John F. Tanner jointly authored the McGraw Hill textbook Selling: Building Partnerships.

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