Steve Peters

A psychiatrist who worked with British Cycling and several Olympic athletes, and built a model simple enough to use mid-competition.

The Chimp Paradox splits the mind into the Chimp, fast and emotional and older, the Human, rational and slower, and the Computer, where habits and beliefs are stored. The point is not to defeat the chimp but to recognise which one is currently driving. Neuroscientists find the anatomy loose. Athletes and readers find the vocabulary genuinely usable under pressure, which is what it was built for.