Crystallizing Public Opinion
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- Pages
- 108
About this book
Public relations counsel was a new profession when Edward L. Bernays set down its broad principles. He draws on psychologists, sociologists and newspaper writers, among them Walter Lippmann, William MacDougall and H. L. Mencken, and illustrates each principle with cases from his own practice and observation. The argument is that industries, institutions and causes must reckon with public opinion in how they act. First published in 1923, this edition adds a 1934 preface written as government, labor and industry formed a new partnership.
Contents
About the author
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Book facts
- Author
- Edward L. Bernays
- Reading time
- About 3 hours
- Pages
- 108
- Language
- English
- Genre
- Politics
- Formats
- PDF, EPUB, Read online