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Hit Makers
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Derek Thompson
Hit Makers
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  • Published: February 7, 2017
  • Pages: 389
  • ISBN: 9781101980323
  • Downloads: 27
  • Genre: Business
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Hit Makers

Derek Thompson

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Derek Thompson examines the science of popularity in his book “Hit Makers.” It demonstrates that familiarity and timing are just as important to success in pop culture and business as quality. The book makes the point that consumers are drawn to things that are distinctively bold but still recognizable.

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