It’s Not How Good You Are, It’s How Good You Want To Be
Paul Arden
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It's Not How Good You Are, It's How Good You Want To Be
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It’s Not How Good You Are, It’s How Good You Want To Be

Paul Arden
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About the Author

Paul Arden

Arden was executive creative director at Saatchi and Saatchi through the 1980s, the agency’s loudest decade, and drove its campaigns for British Airways and Silk Cut. It’s Not How Good You Are, It’s How Good You Want To Be is a small book of blunt…

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