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Marketing Management Book

by Philip Kotler

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1K+
First published
1967
Pages
811
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About this book

Marketing Management by Philip Kotler is the encyclopedic source of knowledge about the current principles and practices of marketing. One of the most acknowledged books, the guide discusses all the matters, starting from market review and a strategy formation up to Internet advertising and customer conduct. Kotler’s knowledge provides useful information for students, audiences, and practitioners who want to embrace the global and complex world of marketing.

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About the author

Philip Kotler - BDeBooks
Philip Kotler

Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C.

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Book facts

First published
1967
Reading time
About 35 hours
Pages
811
Language
English
Formats
PDF, EPUB, MOBI, Read online