Nudge

In his book Nudge by Richard Thaler the reader gets acquainted with the concept of the psychology of decision-making and how the the setting impacts it. Beginner in understanding it Thaler simply defines it as the process of influencing people’s behaviour without the application of force. Written in non-academic language, this work – grounded in behavioral science – shares evidence-based approaches to making better choices when it comes to such aspects of life as health, money, and even policy.