That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph chronicles the remarkable journey of how Netflix evolved from a simple concept to a global streaming giant. In 1997, when brick-and-mortar video stores ruled, Marc Randolph had an idea—to leverage the internet for movie rentals. Despite skepticism, he and co-founder Reed Hastings launched Netflix.