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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Jack Trout, book cover
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

by Jack Trout

Downloads
500+
First published
1993
Pages
144
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About this book

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk is a book authored by Al Ries and Jack Trout. Drawing upon their extensive marketing expertise, the authors have identified 22 fundamental principles that govern the world of marketing. These laws provide valuable insights for understanding and succeeding in the international marketplace.

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About the author

Jack Trout - BDeBooks
Jack Trout

Trout coined positioning as a marketing term in a trade journal article in 1969, then built it into a book with Al Ries in 1981 that reframed advertising around the space a brand occupies in a customer's head rather than around the product.

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Book facts

First published
1993
Reading time
About 2 hours
Pages
144
Language
English
Genre
Finance
Formats
PDF, EPUB, MOBI, Read online