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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

by Jack Trout

Downloads: 500+
First published: 1993
Pages: 144

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About this book

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk is a book authored by Al Ries and Jack Trout. Drawing upon their extensive marketing expertise, the authors have identified 22 fundamental principles that govern the world of marketing. These laws provide valuable insights for understanding and succeeding in the international marketplace.

About the author

Jack Trout

Trout coined positioning as a marketing term in a trade journal article in 1969, then built it into a book with Al Ries in 1981 that reframed advertising around the space a brand occupies in a customer's head rather than around the product.

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