The Lean Startup
- Downloads
- 5K+
- First published
- 2011
- Pages
- 296
About this book
The Lean Startup is Eric Ries's book on how to build a company in conditions of extreme uncertainty. Ries, an entrepreneur who worked on several startups, argues that new businesses should treat their early ideas as experiments. His method centres on the build-measure-learn loop, in which a team makes a minimum viable product, measures how customers respond, and decides whether to change direction, known as a pivot, or keep going. The book describes validated learning, small batches and innovation accounting, with examples from startups and large companies. A widely used guide for entrepreneurs, product managers and anyone working on new ideas.
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