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All Marketers Are Liars

by Seth Godin

Downloads
1K+
First published
2005
Pages
246
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About this book

All Marketers Are Liars analyzes how successful marketing is based upon telling better stories, stories which are aligned with people’s values. Great marketers build stories that fit their audiences world view argues and create trust and emotional connection. Godin counters to conventional marketing methodologies and recommends businesses to turn to authenticity and narration.

Contents

About the author

Seth Godin - BDeBooks
Seth Godin

Seth W. Godin, also known under his pen name as "F. X.

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Book facts

First published
2005
Reading time
About 3 hours
Pages
246
Language
English
Formats
PDF, EPUB, MOBI, Read online