The Trained Memory
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- Pages
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About this book
The opening discussion defines memory as the faculty through which past experiences can be retained, recalled, pictured to the mind's eye, and recognized. The explanation distinguishes the apparently limited scope of memory from the limits of voluntary recall, rejecting the belief that retention extends only to what can be recalled voluntarily. The discussion of advertising reports laboratory tests finding that a quarter-page advertisement in four successive newspaper issues was fifty per cent more effective than one full-page appearance.
The advertising discussion cautions that an eighth-page advertisement repeated eight times does not necessarily produce a corresponding increase in effectiveness. The practical advice recommends tagging matters to be recalled with familiar mental labels and making a habit of doing things when they ought to be done.
Contents
About the author
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Book facts
- Author
- Warren Hilton
- Reading time
- About 35 minutes
- Pages
- 42
- Language
- English
- Genre
- Educational
- Formats
- PDF, EPUB, Read online