Carrie Green

Green built the Female Entrepreneur Association from a blog into a paid membership business with a very large mailing list, and She Means Business is the argument that she built it: mindset first, then the ordinary mechanics of an online product. She had run a mobile phone unlocking company as a law student before it. The book is a route into her membership programme, which is the actual business, and readers should know that going in. What it does honestly is describe the unglamorous middle of building something, which most books in the category skip.