Donald Miller

Building a StoryBrand applies the seven-part story structure marketers already half-know, with one insistence that changes everything: the customer is the hero and the company is the guide, never the other way round.

Miller ran a company doing this for clients before writing it, and the framework is genuinely usable for anyone stuck writing about what they do.

His earlier books, Blue Like Jazz especially, are memoir about American evangelical Christianity and doubt, and they are a completely different writer. Readers who arrive from one direction are often startled by the other.