Author: David Rock

Your Brain at Work follows two fictional office workers through a single day and stops at each moment to explain what the prefrontal cortex is doing and why it has already run out of capacity by eleven in the morning.Rock coined organisational neuroscience as a field and developed SCARF, five social domains, status, certainty, autonomy, relatedness and fairness, that the brain treats as survival concerns in workplace situations.He is a consultant rather than a researcher, and the neuroscience is simplified. The practical implications about scheduling hard thinking early hold up regardless.