Building a StoryBrand
- Downloads
- 5K+
- First published
- 2017
- Pages
- 199
About this book
Building a StoryBrand: Clarify Your Message So Customers Will Listen is Donald Miller's guide to marketing, built around the idea that customers respond to a clear story. Miller's StoryBrand framework has seven parts: a character who wants something, a problem, a guide who understands, a plan, a call to action, a way to avoid failure and a successful ending. The key is to make the customer the hero of the story and the brand the guide. The book shows how to apply the framework to a website, a sales letter or a pitch, with examples. It is used by business owners, marketers and writers.
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Book facts
- Author
- Donald Miller
- First published
- 2017
- Reading time
- About 4 hours
- Pages
- 199
- Language
- English
- Genre
- Marketing
- Formats
- PDF, EPUB, MOBI, Read online