Georgina Gregory

Georgina Gregory is a scholar of media, popular music, youth culture, and performance whose research examines how audiences create meaning around familiar sounds and images. Send in the Clones is her cultural study of tribute bands, published by Equinox in the Studies in Popular Music series. Library records identify the book’s ethnographic approach, while Times Higher Education discusses Gregory’s use of interviews, fan testimony, technological change, nostalgia, satire, and ideas of authenticity. Rather than dismissing tribute acts as imitation, Gregory asks what musicians and audiences gain from recreating performances associated with artists who may be absent, retired, or impossible to see in their original setting. She also connects tribute culture with cover bands, parody, promotion, and changing equipment. Send in the Clones presents a study of live music as social practice. The book explains how copying can become skilled interpretation, community memory, and a practical way for listeners to participate in rock history.