Creative Intelligence
Bruce Nussbaum
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Creative Intelligence
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Creative Intelligence

Bruce Nussbaum
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Creative Intelligence is a seminal work by Bruce Nussbaum. The book features the concept of creative intelligence, which Nussbaum defines as a new kind of cultural literacy and a potent method for problem-solving, driving innovation, and sparking start-up capitalism.

About the Author

Bruce Nussbaum

Nussbaum spent decades at BusinessWeek, where he pushed design thinking into the business mainstream harder than almost anybody, and then wrote a widely read piece declaring it a failed experiment that companies had learned to perform rather than use. Creative Intelligence is his attempt at…

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