Bruce Nussbaum

Nussbaum spent decades at BusinessWeek, where he pushed design thinking into the business mainstream harder than almost anybody, and then wrote a widely read piece declaring it a failed experiment that companies had learned to perform rather than use. Creative Intelligence is his attempt at what should replace it, arguing that creativity is a competence which can be taught and measured rather than a trait people either have or lack. He teaches at Parsons in New York.