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Author: Bruce Nussbaum

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Nussbaum spent decades at BusinessWeek, where he pushed design thinking into the business mainstream harder than almost anybody, and then wrote a widely read piece declaring it a failed experiment that companies had learned to perform rather than use. Creative Intelligence is his attempt at what should replace it, arguing that creativity is a competence which can be taught and measured rather than a trait people either have or lack. He teaches at Parsons in New York.

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