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Crossing the Chasm

by Geoffrey A. Moore

Downloads
500+
First published
1991
Pages
288
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About this book

Early enthusiasm for a technology does not guarantee acceptance by practical mainstream customers. Geoffrey A. Moore examines the marketing gap between those groups and explains how product teams can address it. Aimed at people developing and selling technology, his approach focuses on choosing a market, understanding buyers’ needs and providing a complete solution that meets those needs.

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About the author

Geoffrey A. Moore - BDeBooks
Geoffrey A. Moore

Geoffrey Moore (born July 31, 1946) is an American organizational theorist, management consultant, and author. His influential work, “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”, has left an indelible mark on the technology industry.

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Book facts

First published
1991
Reading time
About 5 hours
Pages
288
Language
English
Formats
PDF, EPUB, Read online