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Crossing the Chasm

Downloads: 500+
First published: 1991
Pages: 288

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Geoffrey A. Moore

Geoffrey Moore (born July 31, 1946) is an American organizational theorist, management consultant, and author. His influential work, “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”, has left an indelible mark on the technology industry.

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Author: Geoffrey A. Moore
First published: 1991
Reading time: About 5 hours
Pages: 288
Language: English
Genres: Business, Economics, Entrepreneurship, Leadership, Management, Marketing, Psychology
Formats: PDF, EPUB, Read online

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Crossing the Chasm

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