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Competing Against Luck

Downloads: 1K+
First published: 2016
Pages: 263

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About this book

Competing Against Luck The Story of Innovation and Customer Choice is a thought-provoking book by Clayton M. Christensen. The central thesis of the book is the Jobs to Be Done theory, which suggests that customers hire products or services to get a job done rather than buying them for their features or functions.

About the author

Clayton M. Christensen

The Innovator's Dilemma asked why competent, well-run companies with satisfied customers get destroyed by inferior products, and answered that they fail precisely by listening to their best customers. Disruptive technologies start worse and cheaper, serve a market the incumbent does not want, and improve until they take everything.