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Crossover Creativity

by Dave Trott

Downloads: 100+
First published: 2023
Pages: 386

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About this book

Crossover Creativity is an amazing book written by Dave Trott. The book is a collection of real-life instances showcasing creativity. It provides samples of crossover creativity at work, serving as a valuable resource for those seeking to generate innovative ideas in advertising, business, sports, or any other field.

About the author

Dave Trott

Trott ran advertising agencies in London through the eighties and nineties, including one he co-founded that produced some of the best-known British campaigns of the period. Predatory Thinking is built from short pieces, each a story that turns into a lesson about attacking a problem from the side rather than head on.