Dave Trott

Trott ran advertising agencies in London through the eighties and nineties, including one he co-founded that produced some of the best-known British campaigns of the period. Predatory Thinking is built from short pieces, each a story that turns into a lesson about attacking a problem from the side rather than head on. Crossover Creativity does the same using examples from outside advertising. He studied at Pratt in New York and writes a weekly trade column, often about how badly the trade explains itself.