Predatory Thinking: A Masterclass in Out-Thinking the Competition
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Predatory Thinking: A Masterclass in Out-Thinking the Competition
“Predatory Thinking: A Masterclass in Out-Thinking the Competition” by Dave Trott is a powerful book that offers strategies for how to out-think competitors.
About the Author
Dave Trott
Trott ran advertising agencies in London through the eighties and nineties, including one he co-founded that produced some of the best-known British campaigns of the period. Predatory Thinking is built from short pieces, each a story that turns into a lesson about attacking a problem…
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