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Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott, book cover
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Predatory Thinking: A Masterclass in Out-Thinking the Competition

by Dave Trott

Downloads
100+
First published
2013
Pages
180
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About this book

Dave Trott presents strategies for thinking beyond competitors by reconsidering the context of a problem. Drawing on advertising experience and stories from other fields, he explains how a seemingly unmanageable challenge can be broken down or reframed around a different pressure point. This business guide emphasizes learning principles from examples and applying them independently, rather than treating creativity as a fixed set of rules.

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About the author

Dave Trott - BDeBooks
Dave Trott

Trott ran advertising agencies in London through the eighties and nineties, including one he co-founded that produced some of the best-known British campaigns of the period. Predatory Thinking is built from short pieces, each a story that turns into a lesson about attacking a problem from the side rather than head on.

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Book facts

First published
2013
Reading time
About 3 hours
Pages
180
Language
English
Formats
PDF, EPUB, MOBI, Read online