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Do Purpose

Downloads: 100+
First published: 2014
Pages: 120

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About this book

David Hieatt's book "Do Purpose: Why Brands with a Purpose Do Better and Matter More" offers advice on creating purpose-driven businesses. According to the book, companies that want to improve the world tend to have the most influence because people want to be a part of that transformation.

Hieatt offers advice on starting, growing, and maintaining a business with goals higher than making money. He talks about how having a purpose can give you the willpower to overcome obstacles, tell your story, assemble your team, and establish your culture.

About the author

David Hieatt

Hieatt co-founded a clothing company, sold it, and then started a denim business in Cardigan in west Wales, a town that had made jeans for decades until the factory shut and four hundred people lost the work. The new company employs some of the same people.

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