Do Purpose

David Hieatt’s book “Do Purpose: Why Brands with a Purpose Do Better and Matter More” offers advice on creating purpose-driven businesses. According to the book, companies that want to improve the world tend to have the most influence because people want to be a part of that transformation.

Hieatt offers advice on starting, growing, and maintaining a business with goals higher than making money. He talks about how having a purpose can give you the willpower to overcome obstacles, tell your story, assemble your team, and establish your culture.