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Hit Makers

by Derek Thompson

Downloads
500+
First published
2017
Pages
389
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About this book

Derek Thompson examines the science of popularity in his book "Hit Makers." It demonstrates that familiarity and timing are just as important to success in pop culture and business as quality. The book makes the point that consumers are drawn to things that are distinctively bold but still recognizable.

Contents

About the author

Derek Thompson

Two different writers share this name here. Derek Thompson the journalist is a staff writer at The Atlantic and wrote Hit Makers, on why some songs, films and products become popular while better ones disappear, arguing that familiarity and distribution beat quality more often than anyone likes to admit.

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Book facts

First published
2017
Reading time
About 7 hours
Pages
389
Language
English
Formats
PDF, EPUB, MOBI, Read online