How Risky Is It, Really
David Ropeik
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How Risky Is It, Really
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How Risky Is It, Really

David Ropeik
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How Risky Is It, Really examines how people perceive risk. The author explains that we often misinterpret and misunderstand dangers. He explores the mental and social processes we use to assess risks and offers insights on how to evaluate them more accurately.

About the Author

David Ropeik

David Ropeik reported on science and the environment for WCVB-TV in Boston from 1978 to 2000, work that brought him seven regional Emmy awards and two Alfred I. duPont-Columbia awards. He then joined the Harvard Center for Risk Analysis as its director of risk communication,…

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