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Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

Downloads: 500+
First published: 2008
Pages: 349

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About this book

The book ‘Predictably Irrational: The Hidden Forces That Shape Our Decisions’ by Dan Ariely presents rationality in a completely different perspective to what many people give it. In this well-written book, Ariely takes the reader through a journey of understanding how expectations, emotions, social norms among other frailties that are out of ones’ sight shape our decisions. Full of real-life case-study examples coupled with the latest empirical research, the book explains what we actually do and how we can indeed learn more about our wonderful ways of making the silliest of errors.

About the author

Dan Ariely

Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022.