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Predictably Irrational by Dan Ariely, book cover
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Predictably Irrational

by Dan Ariely

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1K+
First published
2008
Pages
384
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About this book

Predictably Irrational is a thought-provoking book by Dan Ariely that questions the common belief that our decisions are driven by rationality. Through his innovative research, Ariely demonstrates how factors such as expectations, emotions, social norms, and other seemingly irrational elements can distort our ability to reason.

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About the author

Dan Ariely - BDeBooks
Dan Ariely

Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022.

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Book facts

First published
2008
Reading time
About 8 hours
Pages
384
Language
English
Formats
PDF, EPUB, MOBI, Read online