Behavioral Economics PDF EPUB MOBI

Predictably Irrational

by Dan Ariely

Downloads: 1K+
First published: 2008
Pages: 384

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About this book

Predictably Irrational is a thought-provoking book by Dan Ariely that questions the common belief that our decisions are driven by rationality. Through his innovative research, Ariely demonstrates how factors such as expectations, emotions, social norms, and other seemingly irrational elements can distort our ability to reason.

About the author

Dan Ariely

Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022.