Marketing PDF EPUB MOBI

The Tipping Point: How Little Things Can Make a Big Difference

Downloads: 1K+
First published: 2000
Pages: 214

Read online EPUB Download Save

About this book

The Tipping Point: How Little Things Can Make a Big Difference, get the free PDF version of this book to download or read from here. The Tipping Point: How Little Things Can Make a Big Difference, introduces the concept of the “tipping point”. This is a critical juncture when a minor shift can lead to a significant impact on a system.

Gladwell applies this concept to elucidate how ideas, trends, or social behaviors can reach a critical mass, tip, and then spread rapidly, akin to a viral epidemic. He substantiates this phenomenon with a variety of examples, encompassing fashion trends, the rise in popularity of new products, and even fluctuations in crime rates.

About the author

Malcolm Gladwell

Malcolm Timothy Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published eight books.