The Tipping Point: How Little Things Can Make a Big Difference
- Downloads
- 1K+
- First published
- 2000
- Pages
- 214
About this book
The Tipping Point: How Little Things Can Make a Big Difference, introduces the concept of the “tipping point”. This is a critical juncture when a minor shift can lead to a significant impact on a system.
Gladwell applies this concept to elucidate how ideas, trends, or social behaviors can reach a critical mass, tip, and then spread rapidly, akin to a viral epidemic. He substantiates this phenomenon with a variety of examples, encompassing fashion trends, the rise in popularity of new products, and even fluctuations in crime rates.
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Book facts
- Author
- Malcolm Gladwell
- First published
- 2000
- Reading time
- About 6 hours
- Pages
- 214
- Language
- English
- Genre
- Marketing
- Formats
- PDF, EPUB, MOBI, Read online