Made to Stick
Chip Heath
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Made to Stick
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Made to Stick

Chip Heath
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About the Author

Chip Heath

Teaches at Stanford and writes with his brother Dan, and their books all ask the same question: why do some ideas stick when better ones do not. Made to Stick offers six properties, simplicity, unexpectedness, concreteness, credibility, emotion and story, and tests them against urban…

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