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Made to Stick

by Chip Heath

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1K+
First published
2007
Pages
295
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About this book

Chip and Dan Heath examine why certain messages remain memorable while others disappear. This guide to communication connects examples from business, teaching and public life with six principles involving simplicity, surprise, concrete detail, credibility, emotion and stories. It addresses people trying to explain an idea clearly enough to influence how others think or act.

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About the author

Chip Heath - BDeBooks
Chip Heath

Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.

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Book facts

First published
2007
Reading time
About 6 hours
Pages
295
Language
English
Formats
PDF, EPUB, MOBI, Read online